Catalina adds first attribution tracking service
The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes.
Best known as a provider of retail marketing intelligence based around loyalty cards and in-store printed coupons, Catalina this week released its first attribution service.
Called Catalina Multi-touch AttributR, it traces a path from digital advertising — in various channels on various devices — to a purchase made in a store with a loyalty card. The company is able to track purchases down to the UPC bar code level.