2018. Маркетинг лояльности в цифрах

Подборка тезисов, выкладок и статистики по маркетингу лояльности со всего мира. Идеальный источник для наполнения презентаций и проверки гипотез.

By Ashley Autry

• Consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of 5.1 years vs. 3.4 years, and will recommend brands at a much higher rate (71% vs. 45%) (Motista)

• 77% of consumers and 60% of millennials say they’ve held relationships with specific brands for 10+ years (InMoment)

• 61% of loyal customers go out of their way to buy from specific brands and 60% will make more frequent purchases (70% for millennials) and 50% will purchase more products (InMoment)

• More than 50% of consumers say their loyalty depends on the brand or product/service (InMoment)

• 26% of customers said they tend to feel more loyalty to brands vs. products (InMoment)

• 30% of Millennials say they feel loyal to brands (InMoment)

• 80% of shoppers said they grew to love a brand over time, 15% experienced love at first sight and 7% committed after a glowing recommendation from a trusted source (InMoment)

• Discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them (Expedia Affiliate Network)

• 77% of shoppers say discounts can influence where they shop, and 48% say they can speed up the decision-making process (RetailMeNot)Two-thirds of shoppers will either not shop without a discount or will look for discounts before they begin shopping (RetailMeNot)

• Customers that continue to support your brand over time will spend 67% more than new customers (Edelman)

• 60% of customers will tell friends and family about a brand they’re loyal to (Yotpo)

• 39.4% of customers will spend more on a product even if there are cheaper options elsewhere (Yotpo)Just over 90% of consumers considered themselves equally or more brand-loyal than they were a year ago (Yotpo)Nearly 80% of consumers said it took at least three purchases for them to consider themselves loyal and 37% said they weren’t loyal until they had made at least five purchases (Yotpo)55% of consumers said the dominant loyalty factor was product quality and 25% said great sales/deals (Yotpo)

• 51% of consumers said poor product/quality might lose their loyalty and 23% said poor customer service (Yotpo)

• 74% of consumers think knowledgeable in-store staff is important to their brand experience (Oracle)

• 64% of consumers said fair pricing motivates them to try a new brand, followed by free shipping (61%), reviews (57%), word of mouth (46%), great shopping/buying experience (37%), loyalty perks/rewards (35%), ads (15%) and influencer endorsement (4%) (Yotpo)

• 51% of 18-21 year-olds said they would like to try out different items even when they know there’s one they like (Morning Consult)

• 67% of Gen X and 75% of boomers said that when they find a product they like, they buy it over and over again (Morning Consult)

• Boomers said they stopped buying from a brand because the quality of products or services went down (24%), prices went up (17%) and some had customer service issues (14%) (Morning Consult)

• Younger consumers were more likely to stop buying from a brand because of quality (32%), price (19%) and customer service issues (19%) (Morning Consult)

• 56% of U.S. internet users have some brand preferences that they will look at first, but will usually consider alternatives (Morning Consult)

• 29% of U.S. internet users that make $100K+ tend to be loyal to specific brands and largely buy from them repeatedly vs. 18% of those that make $50K-$100K and 18% of those that make under $50K (Morning Consult)

• 59% of U.S. internet users that make $100K+ have some brand preferences that they will look at first, but will usually consider alternatives vs. 64% of those that make $50K-$100K and 52% of those that make less than $50K (Morning Consult)

Продолжение тут - https://blog.accessdevelopment.com/2018-customer-loyalty-statistics #loyalty #engagement #statistics #2018