• Vladislav Us

Лучшие инновации в финансовом секторе в 2018 году

While innovation has become a primary emphasis of many financial institutions, a select few continue to excel at creating market-leading innovations that can disrupt an entire industry. Here is a summary of the best-of-the-best recognized by Efma and Accenture's innovation awards program.

Every year, there are two innovation award ceremonies that recognize the best-of-the-best in financial services innovation in an array of categories. Both Efma (an association of 3,300 financial institutions in 130 countries) and the Bank Administration Institute(BAI) review hundreds of applications from organizations worldwide and ask members and judging panels to determine which new innovations stand out from the rest.

While the specific innovations recognized often differ between these competitions, surprisingly a few organizations and geographic regions seem to excel each year. For instance, the top five organizations that have been recognized by Efma over the past six years have been Intesa Sanpaolo, Banco Bradesco, CaixaBank, Deniz Bank and TEB.

The Efma–Accenture Banking Innovation awards program aims to identify and award the most innovative projects in the retail banking sector at a global level. The goal of this program, now in it’s sixth year, is to identify and share worldwide best practices in the retail banking distribution and marketing arena.

Innovations in ten categories are recognized, including two overarching awards for Global Innovator of the Year.


The categories in 2018 were:

  • Best Use of Analytics and Artificial Intelligence

  • “Phygital” Distribution and Experience

  • Digital Marketing and Communication

  • Neobank and Specialized Player Innovations

  • New Product Offering InnovationSocial, Sustainable and Responsible Banking

  • Workforce Experience

  • Global Innovator of the Year (both Challenger and Established players).


A total of 185 financial institutions from 59 countries submitted 433 innovations for the 8 award categories in 2018. The three criteria used for evaluation included: Originality — uniqueness of the strategy; Impact — strategic capacity to generate long-term competitive edge and return on investment; and Universality — adaptability for use in other markets and countries.


О результатах конкурса можно прочесть тут - https://thefinancialbrand.com/76228/best-global-innovations-banking-2018/?smedia-twt-jm


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